Lemi Modern Mental Health
I had the amazing opportunity to build a brand for a local women-owned progressive mental health business that is pioneering a new client-focused experience by offering both integrative medicine and talk therapy—all in the same clinic.
Creating the Lemi vibe
Sue and Amber wanted the Lemi brand to stand out in the mental health world. They wanted to avoid the predictable clean clinical vibe, and embrace a mark that was fresh, friendly, approachable, and human. They also loved the idea of including a lemon in the identity, because lemons have many mental health benefits.
“Starting a new business is not easy. But I’m so glad we made the commitment to build a brand and not just another offering in a crowded market. Mandy at Pigeonhouse not only understood our vision for what we were setting out to do, she helped elevate it. The process she took us through to develop our brand identity was eye-opening, and it led us to a logo and overall vibe that really captured the spirit of who we are and what we aim to offer our clients. Every new client we’ve gotten since launching our mental health clinic has commented on our “happy” and “fresh” branding.”
——Sue Brown, co-founder, MSW, LCSW of Lemi Modern Mental Health
Lemi’s website
The functionality needs for the website were simple, but we wanted the Lemi experience to stand out against the sea of predictable mental health competitors. Sue’s talented son created the video for the hero, so that visitors were immediately greeted with a human-centered and relatable vibe. The color palette provides a levity and friendliness around a more sensitive subject. The patterns and illustrations were thoughtfully designed to tell a mental-health focused story while maintaining a feeling of love and whimsy.
Therapy
Psychiatry
Ketamine
A mental health story
Therapy, psychiatry, and ketamine were three treatments that Lemi wanted to feature on the homepage of their website. I love how each image can stand alone but they also work together to create a treatment story. Therapy is a starting place for personal growth, psychiatry illustrates the aid of an outer element, and ketamine opens the mind in a new way.