Crystal Skin
Crystal had been helping me with my acne for a while. I loved her products, but she had so many, and the packaging made it hard to identify which product was which. One day, while she was picking my face, I asked her if she had ever considered creating a color system for her product line. I knew this would create differentiation, make them easier to identify, and elevate her customer’s experience! So grateful she trusted me with this project.
A color system to classify
Crystal’s website
Crystal wanted me to design her new product website. She had previous ecommerce websites, but was wanting to improve customer experience, brand consistency, and ROI! I was thrilled to help her elevate her online presence, and visually align more of her business to the new product packaging we had just implemented. This also gave me the opportunity to develop an overall brand system to create consistency across all customer touchpoints.
“All I can say is WOW! Not only has this new packaging made me feel more relevant, but I am finally proud of my product line. Before, the packaging didn’t do my products justice. NOW, it’s like showing off my new Corvette! Mandy has also been helping design the new version of my website. Sales have already increased, and we have experienced less inquiries because all the information is easy to find. Now customers enjoy exploring the site and purchasing products. I’m thrilled with the attention to detail in every area.”
