A case study:
Control4
With the introduction of Connect, Assist, and Assist Premium the Control4 brand was expanding to showcase additional logos and branding needs. These logos all align to brand standards, but because all of the logos are the same color and font, they all start to visually blend together. So how do we create differentiation, recognition, and heirarchy within the brand without diverting from the brand standards?
Start with a calm sense of purpose
It was important to start with the “why” behind what I was about to show the VP’s and stakeholders of Control4. I wanted to create a sense of security, assuring them that not much was going to change in the overall look and feel of their brand. I also wanted to give some insight to the strategy and value behind adding a tertiary palette to their brand guidelines before overwhelming them with unfamiliar colors.
A proposed palette
After what felt like weeks of having too many color combinations dancing around my eyes and mind, I narrowed it down to this final option with the head of the creative team. Together, we discussed simplifying the existing palette by getting rid of the darker C4 grey. When we paired reds with this grey, it would mute the boldness of the reds. But when paired with a stark black, the reds really sing.
The tertiary palette was selected based on how some of these colors meshed in a gradient with the Control4 primary red.
A case study:
Control4
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
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Control4
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Control4 Assist Team
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Control4 Assist
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Control4 Assist Premium
Introduce your brand
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Introduce your brand
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Introduce your brand
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
